diff --git a/web/src/components/blocks/ImageSliderBlock.tsx b/web/src/components/blocks/ImageSliderBlock.tsx
index 084ef61..fa558c6 100644
--- a/web/src/components/blocks/ImageSliderBlock.tsx
+++ b/web/src/components/blocks/ImageSliderBlock.tsx
@@ -35,8 +35,10 @@ import "./swiper.scss";
 
 const Slide = ({
   item: maskedItem,
+  priority,
 }: {
   item: FragmentType<typeof ImageSliderItemFragmentDefinition>;
+  priority?: boolean;
 }) => {
   const item = unmaskFragment(ImageSliderItemFragmentDefinition, maskedItem);
   const image = unmaskFragment(ImageFragmentDefinition, item.image);
@@ -50,6 +52,8 @@ const Slide = ({
       attribution={image.attribution}
       caption={item.text}
       sizes="100vw"
+      loading={priority ? "eager" : undefined}
+      fetchPriority={priority ? "high" : undefined}
     />
   );
 };
@@ -83,7 +87,7 @@ export const ImageSliderBlock = ({
           }
           return (
             <SwiperSlide key={index}>
-              <Slide item={item} />
+              <Slide item={item} priority={hero && index === 0} />
             </SwiperSlide>
           );
         })}
diff --git a/web/src/components/events/EventItem.tsx b/web/src/components/events/EventItem.tsx
index 1c30759..45f99ea 100644
--- a/web/src/components/events/EventItem.tsx
+++ b/web/src/components/events/EventItem.tsx
@@ -19,6 +19,15 @@ import {
 
 const DATE_PILLS_TO_SHOW = 2;
 
+// How wide the image is shown, so the browser can pick a file that fits.
+// "large" follows the list grid (three, two, then one column); the other two
+// are thumbnails, except "small" in the wide calendar grid
+const IMAGE_SIZES = {
+  large: "(max-width: 700px) calc(100vw - 2rem), (max-width: 1200px) 50vw, 30vw",
+  medium: "192px",
+  small: "(max-width: 700px) 192px, 15vw",
+};
+
 export const EventItem = ({
   event,
   mode,
@@ -60,7 +69,7 @@ export const EventItem = ({
             alt={featuredImage.alt}
             width={0}
             height={0}
-            sizes="(max-width: 900px) calc(100vw - 2rem), 30vw"
+            sizes={IMAGE_SIZES[size ?? "large"]}
             loading={imageLoading}
             fetchPriority={imageFetchPriority}
           />
diff --git a/web/src/components/news/NewsItem.tsx b/web/src/components/news/NewsItem.tsx
index a86be45..f5d7231 100644
--- a/web/src/components/news/NewsItem.tsx
+++ b/web/src/components/news/NewsItem.tsx
@@ -4,7 +4,17 @@ import { NewsFragment, NewsListItemFragment } from "@/lib/news";
 import { formatDate } from "@/lib/date";
 import Link from "next/link";
 
-export const NewsItem = ({ news }: { news: NewsFragment | NewsListItemFragment }) => {
+export const NewsItem = ({
+  news,
+  wide,
+  priority,
+}: {
+  news: NewsFragment | NewsListItemFragment;
+  // one of the half-width cards at the top of the list on wide screens
+  wide?: boolean;
+  // above the fold: load the image right away
+  priority?: boolean;
+}) => {
   const featuredImage: any = news.featuredImage;
 
   return (
@@ -16,7 +26,13 @@ export const NewsItem = ({ news }: { news: NewsFragment | NewsListItemFragment }
             alt={featuredImage.alt}
             width={featuredImage.width}
             height={featuredImage.height}
-            sizes="(max-width: 600px) 25vw, 55vw"
+            sizes={
+              wide
+                ? "(max-width: 600px) 25vw, 50vw"
+                : "(max-width: 600px) 25vw, (max-width: 900px) 50vw, 25vw"
+            }
+            loading={priority ? "eager" : undefined}
+            fetchPriority={priority ? "high" : undefined}
           />
         )}
       </div>
diff --git a/web/src/components/news/NewsList.tsx b/web/src/components/news/NewsList.tsx
index 06fb9ef..162764d 100644
--- a/web/src/components/news/NewsList.tsx
+++ b/web/src/components/news/NewsList.tsx
@@ -55,8 +55,15 @@ export const NewsList = ({
         <SectionHeader heading={heading} link="/aktuelt" linkText="Se flere artikler" />
       )}
       <ul className={`${styles.newsList} ${featured && styles.featured}`}>
-        {shown.map((singleNews) => (
-          <NewsItem key={singleNews.id} news={singleNews} />
+        {shown.map((singleNews, index) => (
+          <NewsItem
+            key={singleNews.id}
+            news={singleNews}
+            // the first two cards are half-width; on /aktuelt they are also
+            // the first thing on the page
+            wide={index < 2}
+            priority={!featured && index < 2}
+          />
         ))}
       </ul>
       {!featured && knownTotal > items.length && (
diff --git a/web/src/components/venues/VenueItem.tsx b/web/src/components/venues/VenueItem.tsx
index 3c1f260..9c03da8 100644
--- a/web/src/components/venues/VenueItem.tsx
+++ b/web/src/components/venues/VenueItem.tsx
@@ -3,7 +3,14 @@ import styles from "./venueItem.module.scss";
 import Link from "next/link";
 import { Image } from "@/components/general/Image";
 
-export const VenueItem = ({ venue }: { venue: VenueFragment }) => {
+export const VenueItem = ({
+  venue,
+  priority,
+}: {
+  venue: VenueFragment;
+  // above the fold: load the image right away
+  priority?: boolean;
+}) => {
   const featuredImage: any = venue.featuredImage;
 
   const { capacitySitting, capacityStanding, usedFor } = venue;
@@ -27,6 +34,8 @@ export const VenueItem = ({ venue }: { venue: VenueFragment }) => {
             width={0}
             height={0}
             sizes="(max-width: 600px) 100vw, (max-width: 900px) 50vw, 35vw"
+            loading={priority ? "eager" : undefined}
+            fetchPriority={priority ? "high" : undefined}
           />
         )}
       </div>
diff --git a/web/src/components/venues/VenueList.tsx b/web/src/components/venues/VenueList.tsx
index e81fb19..2b799d4 100644
--- a/web/src/components/venues/VenueList.tsx
+++ b/web/src/components/venues/VenueList.tsx
@@ -6,9 +6,12 @@ import { SectionHeader } from "../general/SectionHeader";
 export const VenueList = ({
   venues,
   heading,
+  priority,
 }: {
   venues: VenueFragment[];
   heading?: string;
+  // the list is the first thing on the page: load its first row right away
+  priority?: boolean;
 }) => {
   return (
     <div>
@@ -16,8 +19,12 @@ export const VenueList = ({
         <SectionHeader heading={heading} />
       )}
       <ul className={styles.venueList}>
-        {venues.map((venue) => (
-          <VenueItem key={venue.id} venue={venue} />
+        {venues.map((venue, index) => (
+          <VenueItem
+            key={venue.id}
+            venue={venue}
+            priority={priority && index < 3}
+          />
         ))}
       </ul>
     </div>