diff --git a/bbs/api/queries/users.py b/bbs/api/queries/users.py
index 1ba0a07..8c435eb 100644
--- a/bbs/api/queries/users.py
+++ b/bbs/api/queries/users.py
@@ -1,5 +1,4 @@
 import strawberry
-import strawberry_django
 from django.contrib.auth.models import User as DjangoUser
 from strawberry import ID
 
@@ -8,7 +7,9 @@ from bbs.api.types.users import User
 
 @strawberry.type
 class UsersQueries:
-    all_users: list[User] = strawberry_django.field()
+    @strawberry.field
+    def all_users(self) -> list[User]:
+        return DjangoUser.objects.filter(profile__isnull=False)
 
     @strawberry.field
     def user(self, user_id: ID) -> User:
diff --git a/bbs/management/commands/seed_demo_data.py b/bbs/management/commands/seed_demo_data.py
new file mode 100644
index 0000000..17956c1
--- /dev/null
+++ b/bbs/management/commands/seed_demo_data.py
@@ -0,0 +1,151 @@
+import os
+from datetime import datetime, time, timedelta
+from decimal import Decimal
+
+from django.contrib.auth import get_user_model
+from django.core.management import BaseCommand
+from django.db.models import Sum
+from django.utils import timezone
+
+from bbs.models import InventoryTransaction, Order, OrderLine, Product, Transaction, UserProfile
+
+DEMO_USERS = (
+    ("demo-ada", "Ada", "Nord", "ada@example.test", Decimal("300.0")),
+    ("demo-bjørn", "Bjørn", "Berg", "bjorn@example.test", Decimal("250.0")),
+    ("demo-casey", "Casey", "Sol", "casey@example.test", Decimal("200.0")),
+)
+
+DEMO_PRODUCTS = (
+    ("Demo Cola", Decimal("25.0"), Decimal("30.0"), 30),
+    ("Demo Kaffe", Decimal("15.0"), Decimal("20.0"), 30),
+    ("Demo Sjokolade", Decimal("20.0"), Decimal("25.0"), 30),
+    ("Demo Energidrikk", Decimal("35.0"), Decimal("40.0"), 30),
+)
+
+
+class Command(BaseCommand):
+    help = "Create repeatable demo users, products, deposits, and orders for local testing."
+
+    def handle(self, *args, **options):  # noqa: ARG002
+        users = self.seed_users()
+        products = self.seed_products(users[0][0])
+        self.seed_deposits(users)
+        self.seed_orders(users, products)
+        self.update_balances(users)
+        self.create_admin()
+
+        self.stdout.write(self.style.SUCCESS("Demo data is ready."))
+        if not os.environ.get("BBS_SEED_ADMIN_PASSWORD"):
+            self.stdout.write("Create an admin login with: uv run manage.py createsuperuser")
+
+    @staticmethod
+    def seed_users():
+        user_model = get_user_model()
+        users = []
+        for username, first_name, last_name, email, deposit_amount in DEMO_USERS:
+            user, _ = user_model.objects.get_or_create(
+                username=username,
+                defaults={"first_name": first_name, "last_name": last_name, "email": email},
+            )
+            UserProfile.objects.get_or_create(user=user)
+            users.append((user, deposit_amount))
+        return users
+
+    @staticmethod
+    def seed_products(stock_user):
+        products = {}
+        for name, sale_price_int, sale_price_ext, stock in DEMO_PRODUCTS:
+            product, created = Product.objects.get_or_create(
+                name=name,
+                defaults={
+                    "sale_price_int": sale_price_int,
+                    "sale_price_ext": sale_price_ext,
+                    "inventory_amount": stock,
+                    "description": "Demo product for local development.",
+                },
+            )
+            products[name] = product
+            if created:
+                InventoryTransaction.objects.get_or_create(
+                    user=stock_user,
+                    product=product,
+                    comment="Demo opening stock",
+                    defaults={"amount": stock, "unit_price": Decimal("10.0")},
+                )
+        return products
+
+    def seed_deposits(self, users):
+        for index, (user, deposit_amount) in enumerate(users):
+            created_at = self.timestamp(days_ago=32 + index)
+            deposit, created = Transaction.objects.get_or_create(
+                user=user,
+                created=created_at,
+                defaults={"amount": deposit_amount},
+            )
+            if created:
+                deposit.created = created_at
+                deposit.save(update_fields=["created"])
+
+    def seed_orders(self, users, products):
+        orders = (
+            (0, 24, (("Demo Cola", 2), ("Demo Sjokolade", 1))),
+            (1, 19, (("Demo Kaffe", 2), ("Demo Sjokolade", 1))),
+            (2, 11, (("Demo Energidrikk", 1),)),
+            (0, 4, (("Demo Kaffe", 1), ("Demo Cola", 1))),
+            (1, 1, (("Demo Cola", 2),)),
+        )
+        for user_index, days_ago, lines in orders:
+            user = users[user_index][0]
+            created_at = self.timestamp(days_ago=days_ago)
+            total = sum(
+                (products[name].sale_price_int * amount for name, amount in lines),
+                start=Decimal("0"),
+            )
+            order, created = Order.objects.get_or_create(
+                customer=user,
+                created=created_at,
+                defaults={"order_sum": total},
+            )
+            if created:
+                order.created = created_at
+                order.save(update_fields=["created"])
+                for name, amount in lines:
+                    product = products[name]
+                    OrderLine.objects.create(
+                        order=order,
+                        product=product,
+                        amount=amount,
+                        unit_price=product.sale_price_int,
+                    )
+                    product.inventory_amount -= amount
+                    product.save(update_fields=["inventory_amount"])
+
+    @staticmethod
+    def update_balances(users):
+        for user, _ in users:
+            deposits = Transaction.objects.filter(user=user).aggregate(total=Sum("amount"))["total"] or Decimal("0")
+            purchases = Order.objects.filter(customer=user).aggregate(total=Sum("order_sum"))["total"] or Decimal("0")
+            profile = user.profile
+            profile.balance = deposits - purchases
+            profile.save(update_fields=["balance"])
+
+    def create_admin(self):
+        admin_password = os.environ.get("BBS_SEED_ADMIN_PASSWORD")
+        if not admin_password:
+            return
+
+        user_model = get_user_model()
+        if user_model.objects.filter(username="admin").exists():
+            self.stdout.write("Existing 'admin' account left unchanged.")
+        else:
+            user_model.objects.create_superuser(
+                username="admin",
+                email="admin@example.test",
+                password=admin_password,
+            )
+            self.stdout.write("Created superuser 'admin'.")
+
+    @staticmethod
+    def timestamp(days_ago: int) -> datetime:
+        date = timezone.localdate() - timedelta(days=days_ago)
+        return timezone.make_aware(datetime.combine(date, time(hour=12)))
diff --git a/bbs/tests/test_seed_demo_data.py b/bbs/tests/test_seed_demo_data.py
new file mode 100644
index 0000000..3eae2bd
--- /dev/null
+++ b/bbs/tests/test_seed_demo_data.py
@@ -0,0 +1,42 @@
+import pytest  # noqa: INP001
+from django.contrib.auth import get_user_model
+from django.core.management import call_command
+from django.test import Client
+from strawberry.django.test import GraphQLTestClient
+
+from bbs.models import InventoryTransaction, Order, Product, Transaction
+
+
+@pytest.mark.django_db
+def test_seed_demo_data_is_repeatable():
+    call_command("seed_demo_data")
+    call_command("seed_demo_data")
+
+    assert get_user_model().objects.filter(username__startswith="demo-").count() == 3
+    assert Product.objects.filter(name__startswith="Demo ").count() == 4
+    assert Order.objects.count() == 5
+    assert Transaction.objects.count() == 3
+    assert InventoryTransaction.objects.count() == 4
+    assert sum(product.inventory_amount for product in Product.objects.filter(name__startswith="Demo ")) == 109
+
+
+@pytest.mark.django_db
+def test_demo_data_is_available_when_an_admin_has_no_profile():
+    user_model = get_user_model()
+    user_model.objects.create_superuser(username="admin", email="admin@example.test", password="password")
+    call_command("seed_demo_data")
+
+    gql_client = GraphQLTestClient(Client())
+    result = gql_client.query(
+        """
+        {
+          allProducts(filters: {active: true}) { name }
+          allUsers { firstName lastName profile { balance } }
+        }
+        """
+    )
+
+    assert not result.errors
+    assert result.data
+    assert len(result.data["allProducts"]) == 4
+    assert len(result.data["allUsers"]) == 3