diff --git a/src/app/[locale]/blog/[slug]/page.tsx b/src/app/[locale]/blog/[slug]/page.tsx
index 7df83f1..80024bd 100644
--- a/src/app/[locale]/blog/[slug]/page.tsx
+++ b/src/app/[locale]/blog/[slug]/page.tsx
@@ -64,10 +64,12 @@ export async function generateMetadata({
 
   return generateSeoMetadata({
     locale,
+    path: `/blog/${slug}`,
     title: data.title,
     description: data.excerpt,
     imageURL: data.mainImage?.asset?.url,
     author: data.author?.name,
+    publishedTime: data._createdAt,
   })
 }
 
diff --git a/src/app/[locale]/event/[slug]/page.tsx b/src/app/[locale]/event/[slug]/page.tsx
index a2ad221..e23e035 100644
--- a/src/app/[locale]/event/[slug]/page.tsx
+++ b/src/app/[locale]/event/[slug]/page.tsx
@@ -36,6 +36,7 @@ export async function generateMetadata({
 
   return generateSeoMetadata({
     locale,
+    path: `/event/${slug}`,
     title: data.title,
     description: [
       `${t("time")}: ${formatEventDate(data.date, locale)}`,
diff --git a/src/app/[locale]/layout.tsx b/src/app/[locale]/layout.tsx
index 7ea79f5..8dc77f8 100644
--- a/src/app/[locale]/layout.tsx
+++ b/src/app/[locale]/layout.tsx
@@ -6,7 +6,7 @@ import { getMessages } from "next-intl/server"
 import { notFound } from "next/navigation"
 
 import LanguageSelector from "@/components/ui/languageSelector"
-import { THEME_COLOR } from "@/components/seo"
+import { SITE_URL, THEME_COLOR } from "@/components/seo"
 import UmamiAnalytics from "@/components/umamiAnalytics"
 import { routing } from "@/i18n/routing"
 
@@ -16,6 +16,8 @@ import { routing } from "@/i18n/routing"
 const CLIENT_NAMESPACES = ["about", "buttons", "common", "office"]
 
 export const metadata: Metadata = {
+  // Resolves relative URLs in metadata, like Open Graph images and alternates
+  metadataBase: new URL(SITE_URL),
   title: "UiO Gaming",
   description:
     "En hobbyforening som ønsker skape et sosialt miljø rundt gaming og e-sport på UiO!",
diff --git a/src/app/[locale]/page.tsx b/src/app/[locale]/page.tsx
index 19b8930..d7ab8b9 100644
--- a/src/app/[locale]/page.tsx
+++ b/src/app/[locale]/page.tsx
@@ -23,7 +23,7 @@ export async function generateMetadata({
 }: HomePageParams): Promise<Metadata> {
   const { locale } = await params
 
-  return generateSeoMetadata({ locale })
+  return generateSeoMetadata({ locale, path: "/" })
 }
 
 export default function Home() {
diff --git a/src/components/seo.tsx b/src/components/seo.tsx
index 63476ab..65f94fd 100644
--- a/src/components/seo.tsx
+++ b/src/components/seo.tsx
@@ -2,38 +2,65 @@ import { Metadata } from "next"
 import type { Locale } from "next-intl"
 import { getTranslations } from "next-intl/server"
 
+import { routing } from "@/i18n/routing"
+
+export const SITE_URL = "https://uiogaming.no"
 export const THEME_COLOR = "#7d36e7"
 
 type SeoProps = {
   locale: Locale
+  /** Path without the locale prefix, e.g. "/" or "/event/some-slug" */
+  path: string
   title?: string
   description?: string
   imageURL?: string
   author?: string
+  /** Marks the page as an article, e.g. a blog post */
+  publishedTime?: string
 }
 
 export async function generateSeoMetadata({
   locale,
+  path,
   title,
   description,
   imageURL,
   author,
+  publishedTime,
 }: SeoProps): Promise<Metadata> {
   const t = await getTranslations({ locale, namespace: "metaTags" })
 
   const defaultTitle = "UiO Gaming"
   const metaDescription = description || t("description")
-  const siteUrl = "https://uiogaming.no"
+  const localizedPath = (pageLocale: Locale) =>
+    path === "/" ? `/${pageLocale}` : `/${pageLocale}${path}`
 
   return {
     title: title ? `${title} | ${defaultTitle}` : defaultTitle,
     description: metaDescription,
     authors: author ? [{ name: author }] : [{ name: "UiO Gaming" }],
+    // Tells search engines that the Norwegian and English versions are the
+    // same page. The unprefixed path redirects based on the browser language
+    alternates: {
+      canonical: localizedPath(locale),
+      languages: {
+        ...Object.fromEntries(
+          routing.locales.map(pageLocale => [
+            pageLocale,
+            localizedPath(pageLocale),
+          ])
+        ),
+        "x-default": path,
+      },
+    },
     openGraph: {
       title: title || defaultTitle,
       description: metaDescription,
-      type: "website",
+      ...(publishedTime
+        ? { type: "article", publishedTime, authors: author && [author] }
+        : { type: "website" }),
       locale: locale,
+      url: localizedPath(locale),
       siteName: defaultTitle,
       images: imageURL
         ? [
@@ -46,7 +73,7 @@ export async function generateSeoMetadata({
           ]
         : [
             {
-              url: `${siteUrl}/logo_2024_neon_trans.png`,
+              url: "/logo_2024_neon_trans.png",
               alt: defaultTitle,
             },
           ],
@@ -55,7 +82,7 @@ export async function generateSeoMetadata({
       card: imageURL ? "summary_large_image" : "summary",
       title: title || defaultTitle,
       description: metaDescription,
-      images: imageURL ? [imageURL] : [`${siteUrl}/logo_2024_neon_trans.png`],
+      images: imageURL ? [imageURL] : ["/logo_2024_neon_trans.png"],
     },
     other: {
       "msapplication-TileColor": THEME_COLOR,